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9. Communicate your achievements
Recognising achievements is essential for two reasons:
•
it further engages the staff as it sees that efforts are yielding results;
•
It helps gaining a competitive advantage by marketing you performance.
It is therefore advised to adopt a clear communication strategy to inform guests and staff about key successes
in making the hospitality business more resource efficient and sustainable. This is also an opportunity to
gain additional exposure in the media and to distinguish further the business in a very competitive market,
therefore giving the potential to attract new clients and gain a competitive advantage that will generate returns
on investments.
The 9 key steps of a good energy management policy
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Making tourism more resource efficient: guidance and solutions to raise energy efficiency in the european hospitality industry
Appoint a responsible person and a team
Assess the energy profile
Frame an energy policy: set goals, make an action plan
Train and engage the staff
Ensure equipment is regularly maintained
Implement energy efficient operational practices
Engage guests
Evaluate progress
Communicate achievements
Energy efficiency and cost savings