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A continuous partnership between the hospitality sector and the EU institutions is necessary to sustain and

even boost the industry’s contributions to growth and jobs in Europe. The hospitality sector alone created 1,6

million jobs between 2013 and 2016, therefore taking its workforce from 10,3 million employees in 2013 to

11,9 in 2016. HOTREC proposes 5 priorities which should constitute the basis of this continuous partnership to

make innovation the cornerstone of sustainable tourism and of the EU action for the next 5 years.

The industry’s top priority is the implementation of the policy framework initiated by the European Commission

in 2018 to tackle the drawbacks of the ‘collaborative’ economy and to ensure transparency and fairness in

the contractual relations platforms have with hotel and restaurant businesses. This is key to make the EU‘s

single market fit for hospitality small and microenterprises, which reached 2 million businesses in 2016. This

is also a pre-requisite to foster investment and anchor innovation, while ensuring fair market conditions and

a better management of tourism flows, thus contributing to sustainable tourism. In order to further meet

sustainable tourism, EU action should also address the skilling of the hospitality and tourismworkforce through

a multistakeholder approach, based on various funding possibilities. Moreover, the EU Institutions should

support the sector in its efforts to promote healthy lifestyles and nutrition through voluntary initiatives, instead

of using the top down approach through regulation.

A truly innovative better regulation agenda acknowledging the fact that subsidiarity must prevail in certain

circumstances is also needed. EU action is essential to tackle large cross-border issues and preserve the single

market. However, common public policy challenges with limited cross-border aspects are not necessarily best

tackled through pan-European legislation.

HOTREC calls on the newly elected European Parliament and European Commission to implement this public

policy agenda to ensure that innovation tops the EU agenda so that to make sustainable tourism the flagship

of European tourism development for the benefits of citizens.

Last but not least, and beyond the 5 priorities below, HOTREC calls on the EU to invest in big data to help

manage tourism flows and to develop research on artificial intelligence and blockchains.

With this goal in mind, as for the 2014-2019 EU mandate, the EU Institutions will find a strong support from the

European hospitality industry by further creating jobs and growth.

1- COLLABORATIVE ECONOMY – implement the actions taken by the European Commission in 2018 to

allow for a responsible and sustainable tourism and go further

Work at both European and national level has to continue to ensure the level playing

field of the ever increasingly professionalised ‘collaborative’ economy. As many

‘collaborative’ economy suppliers are becoming similar to micro-enterprises, policy

makers have to ensure that regular / professional activities are subject to similar

rules and obligations as the regulated, often micro-sized, businesses providing similar

services. What is relevant for the accommodation sector is also relevant for food

services (i.e ‘meal sharing’ / home restaurants) - a rising issue in Europe. Several

studies show that e.g. in the field of tourist accommodation the share of ‘peers’ offering several properties

for short term rental are getting substantial. Imbalanced and insufficiently regulated markets are distorting

competition in the conditions of the offer and hold back also financial resources for necessary innovation in

the regulated sector. Last but not least, unregulated ‘collaborative’ economy also contributes to ‘overtourism’.

Determined policy action launched by the European Commission in the previous EU mandate needs to be

continued to ensure balanced and fair European markets, safeguarding local and citizens’ interests and better

manage tourism flows.




2019 EU elections


White Paper for Hospitality in Europe