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HOTREC ‘MEAL-SHARING’ PLATFORM POLICY PAPER – MAY 2018
‘Meal sharing’ platforms connect travellers with local
hosts. Potential guests explore a variety of menus
and proposed dining experiences suggested by local
hosts, before they make their meal bookings and visit
the host. The business model of these platforms relies
on a service fee - usually around 15%-20% - which is
a share of the dining experience fee that the guests
pay to the host. To face growing competition and
diversify their offerings these platforms regularly add
new services and experiences, extend the range of
destinations in their portfolio, and expand their fan
base in social media (e.g. Facebook, Twitter, Instagram,
Pinteest, Google +).
•
Friendships & social connections around food
•
Authentic & unique experiences
•
Every type of cuisine
•
Pop-up events
•
Cooking classes
•
Special diets
•
Dinner parties
•
Beverage trails and tastings
•
Rally experiences
HOW THEY WORK:
MAIN FEATURES:
PLATFORM EXAMPLES:
A DEDICATED ANALYSIS FOLLOWS IN SECTION 3.3
Out of home / experiential purpose