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V I S I O N
Hospitality is at the heart of European tourism
development by fostering the industry’s growth, jobs and
innovation and by unlocking its potential.
M I S S I O N
HOTREC is the umbrella Association of Hotels,
Restaurants, Bars and Cafés and similar establishments
in Europe, which brings together 43 National Associations
in 31 countries, and is the voice of the hospitality industry
in Europe. HOTREC’s mission is to:
• Represent and champion its interests towards the EU
and international institutions, as well as to all kind of
relevant stakeholders;
• Foster knowledge sharing and best practices among its
Members, in order to further promote innovation;
• Act as a platformof expertise for the European hospitality
industry.
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2018
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2019 HOTREC ANNUAL REPORT
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Foreword by Mrs. Elżbieta Bieńkowska, Commissioner for Internal Market, Industry, Entrepreneurship and SMEs05
Message from Mr. Jens Zimmer Christensen, President of HOTREC, and Mr. Christian de Barrin, Chief Executive Officer of HOTREC06
Core policy achievements and activities15
Core events18
Global hospitality talents – HOTELCAREER recruiting insights20
2018 hotel results across Europe, by MKG group22
2018 key figures for restaurants and bars in selected European countries24
Meet the Team and the Executive Committee25
Access the HOTREC MembershipCONTENTS